[Optional] Consent to the collection and use of behavioral data for personalized ads
Kakao Corporation is committed to the safe handling of personal information. To reduce exposure to unnecessary advertisements and provide beneficial advertising experiences, we collect and use users' online behavioral data 1) for personalized advertising.
We may provide personalized advertisements through Kakao service platforms and partner service platforms by utilizing Kakao's member information and behavioral data along with online behavioral data from partner companies. 2)
Consent to the collection and use of behavioral data for personalized ads
Behavioral data collected from partners may be used on its own, connected with Kakao Corporation's member information and behavioral data, or used together with other partners' behavioral data in a form that can identify individuals. 3)
| Items of Collection and Use |
- Advertising identifiers (e.g., ADID, IDFA)
- Web cookies and similar tracking technology information (e.g., advertising cookies) - Behavioral data generated from web/apps - Device information and browser information (e.g., device type, operating system, browser version, IP address) |
| Purpose of Use |
- Display of personalized advertisements based on user interests
- Personalized data analysis and feature improvement, statistical processing - Development of new services, optimized services and benefits, service recommendations and provision |
| Period of Retention | Destruction without delay upon membership withdrawal or achievement of purpose |
Users have the right to refuse the above consent, and you may use Kakao Corporation's services even if you refuse consent. Additionally, users can block behavioral data-based personalized advertising at any time through Kakao Personalized Ads .
For details, please refer to Kakao’s Privacy Policy .
2) Detailed information about partner service platforms where advertisements may be displayed can be found here .
3) The scope of behavioral data collected by Kakao Corporation through partners and its targets may change, and detailed information about partners is periodically updated and disclosed here .