[Optional] Consent to sharing behavioral data with third parties for personalized ads
Kakao Corporation is committed to the safe handling of personal information. To reduce exposure to unnecessary advertisements and provide beneficial advertising experiences, we collect and use users' online behavioral data 1) for personalized advertising.
We may provide personalized advertisements through Kakao service platforms and partner service platforms by utilizing Kakao's member information and behavioral data along with online behavioral data from partner companies. 2)
Consent to sharing behavioral data with third parties for personalized ads
Kakao Corporation provides users' behavioral data to third parties including external advertising platforms to enable more suitable personalized advertisements for users.
| Recipient | Items | Purpose | Retention |
|---|---|---|---|
| Real-Time Bidding (RTB) Participating Companies |
- Advertising identifiers (e.g., ADID, IDFA)
- Web cookies and similar tracking technology information (e.g., advertising cookies) - Device information and browser information (e.g., device type, operating system, browser version, IP address) |
Participation in advertising transactions through real-time bidding | Destruction without delay after achievement of purpose |
| Partners |
- Advertising identifiers (e.g., ADID, IDFA)
- Online behavioral data and information estimated through behavioral data (age group, gender, interests) |
Provision of personalized content recommendations and advertisements based on demographic characteristics, estimated gender, age group, and interests | Destruction without delay after retention for up to one year |
Users have the right to refuse the above consent, and you may use Kakao Corporation's services even if you refuse consent. Additionally, users can block behavioral data-based personalized advertising at any time through Kakao Personalized Ads .
For details, please refer to Kakao’s Privacy Policy .
2) Detailed information about partner service platforms where advertisements may be displayed can be found here .